Case study 05
Automation · Media
VIVO Personalized Video Platform
A backend automation platform that combined campaign data with personalized assets, queued video-generation jobs, processed the outputs, and delivered personalized marketing videos for VIVO.
My role
Built the backend, deployment, and automation systems that powered personalized video generation at campaign scale.
Core technologies
System path
A simplified view of the product workflow.
- 01
Campaign inputs
- 02
Personalization data
- 03
Generation jobs
- 04
Video processing
- 05
Output delivery
- 06
Production monitoring
01
Product overview
Automated personalized video generation
The platform automated the generation of personalized campaign videos for VIVO. My responsibility centered on the backend, deployment, and automation required to run that workflow reliably.
02
My work
Backend, automation, and deployment
- 01Backend implementation for the generation workflow.
- 02Automation around repeatable video production.
- 03Deployment and production operation of the platform.
03
Outcome
Production delivery for a large video campaign
The project is a compact example of the kind of work I enjoy: turning a concrete business requirement into an automated system that can deliver at meaningful volume.